How Dentsu replaced their in-house designer with a subscription that never stops

The situation

In August 2023, Dentsu's in-house designer left. The work didn't slow down. As one of the world's largest advertising networks, Dentsu's GCC division was producing social content and high-stakes presentations for global FMCG, electronics, and financial services brands. The volume was relentless, the quality bar was non-negotiable, and they couldn't find a replacement who could match their standards.

They found MyDesigner at a conference. What started as a stopgap became a permanent design partnership.

What we do

We operate as Dentsu's dedicated design team. Every month, we produce 20-30 social media assets across LinkedIn and Instagram for their clients' GCC divisions, plus presentation decks that regularly run 30-50 slides and sometimes exceed 100. The work spans thought leadership posts, employee spotlights, campaign launches, event promotions, and detailed client-facing pitch decks.

Small requests turn around the same day. Larger projects like full presentation decks take longer, but the feedback loop is tight. We're not an agency they brief and wait on. We're embedded in their workflow, understanding brand guidelines well enough to move without handholding.

We built a modular layout system early on that flexes across content types while staying unmistakably on-brand. That investment in the first few months is what makes the ongoing speed possible. We're not rebuilding from scratch every time. We're executing from a system we co-created.

Why it works

This engagement has been continuous since August 2023. No breaks, no pauses, no re-onboarding. That kind of continuity is rare in design partnerships, and it's the reason the work keeps getting faster and better. We know their brand, their clients' brands, and their internal team's preferences well enough to anticipate needs rather than just respond to them.

For Dentsu, the value is straightforward: they got a design team that matched their previous in-house designer's quality, exceeded their speed, and scaled to handle volume that one person never could.

"MyDesigner has been our design partner since 2023. They handle everything from daily social assets to 100-slide presentations for our global clients, often turning work around the same day. The consistency and speed have been exactly what we needed after losing our in-house designer."