Poocho's design team since day one. Five years and counting.

The situation

Poocho is India's first consumer research network — a platform where people earn by sharing opinions, and researchers access real-world insights from people actually living the experiences being studied. When they came to us in September 2020, they had a product that had been worked on by another designer, but the results weren't meeting their standards.

They needed someone to take over completely. Not just fix what was there, but rethink the product design from the ground up. They found us through a friend's referral, and what started as a design rescue became the longest client relationship we have.

What we built

The product serves two entirely different audiences in one responsive web app. Participants need something effortless — answering surveys between tasks, often on mobile devices. Researchers need the density of a professional tool without the friction of enterprise software. Both experiences had to feel purpose-built while sharing a single codebase.

For the participant experience, we used progressive disclosure — surfacing only what's needed at each step, with clear reward states to keep people engaged. Onboarding gets users earning within minutes. For the researcher dashboard, we built around information architecture: easy study creation, participant management, and response analysis without hunting through menus.

Then there's the website. We've rebuilt it three times on Webflow — not because anything was wrong, but because Poocho kept growing. Each iteration reflected a new stage: pre-launch positioning, post-launch credibility, and eventually a mature product that needed to speak to multiple audiences (researchers, brands, and participants) simultaneously.

Where they are now

Poocho has launched, raised angel investment, and is going strong. We're still their design team. That's over five years of continuous partnership — through the initial product design, three complete website overhauls, and every iteration in between. The product is live, the business is funded, and the design has grown alongside both.

Five years with one client isn't a project. It's proof that the work holds up and the relationship works.

"The team at MyDesigner brought our vision to life with real creativity and speed. Absolutely exceeded expectations."