Poocho App: UI for India's First Research Productivity Platform

The Challenge

Poocho is India's first consumer research network — a platform where individuals earn by sharing their opinions, and where researchers and brands access real-world insights from people who are actually living the experiences being studied. It's a genuinely novel category that had to be explained as much as experienced.

The design challenge was twofold. The mobile app needed to feel effortless and rewarding for everyday participants — people who might be answering surveys between tasks, on modest devices, in environments that don't afford sustained attention. The web app, used by researchers, needed the rigour and density of a professional tool without the friction of legacy enterprise software. One product, two entirely different user modes, and a brand new category to communicate clearly in both contexts.

Our Approach

We began by mapping the distinct journeys of each user type. For the mobile app, we prioritised progressive disclosure — surfacing only what was needed at each step, reducing cognitive load, and using clear reward states to keep participants engaged and motivated. Onboarding was designed to get users earning within minutes, with task flows that felt closer to a consumer app than a data collection tool.

The researcher web app was built around information architecture: a dashboard that makes it easy to create studies, manage participants, and analyse responses without hunting through menus. We used a structured component system to ensure consistency between both platforms while allowing each surface to feel purpose-built. The visual language was kept clean and focused — modern enough to feel credible to researchers, warm enough to feel welcoming to participants.

The Result

Over two and a half months, Poocho received a complete dual-platform UI design system — mobile app screens for the participant experience and a full web app interface for the researcher dashboard. Both surfaces are grounded in a shared design language that reinforces the platform's position as India's leading consumer research network. The handoff package included annotated prototypes and a documented component library, giving Poocho's engineering team everything needed to move directly into build.